Landmark Appoints Lauren Dahl as New General Manager and Broker-in-Charge

Lauren Dahl brings 15+ years of experience in property management and real estate sales and is a North Carolina real estate continuing education provider

Landmark Realty Group and Landmark Vacation Rentals have named industry veteran Lauren Dahl as their new General Manager and Broker-in-Charge. Bringing more than 15 years of experience in property management, brokerage leadership, and real estate education, Dahl will oversee Landmark’s five real estate sales and vacation rental offices across Sapphire, Cashiers, and Highlands.

Dahl brings extensive experience in real estate sales and short and long-term property management, having owned and led brokerages in Salt Lake City, Utah; Portland, Oregon; and Asheville, North Carolina. Since launching her real estate career in 2009, she has built a strong background in marketing and client relations, drawing from her previous roles as Marketing Director for a Colorado ski resort and Advertising Account Executive serving clients across the Intermountain West. She holds a Master of Science degree in Advertising Management from the University of Denver and a Bachelor of Arts degree in Mass Communication from the University of Alabama.

As an approved continuing education provider with the North Carolina Real Estate Commission, Dahl teaches required broker-in-charge and general update courses. She will serve as a key resource to Landmark’s brokers, ensuring the highest standards of legal and ethical compliance for the firm’s clients.

"I'm thrilled to bring fresh vision and energy to Landmark, building upon the strong foundation laid by my predecessor and Landmark’s founders. My focus is on deepening our commitment to the clients and community we serve, strengthening collaboration with industry partners, and enhancing support for our brokers and staff. As we look ahead to 2025 and beyond, we're ready to embrace new opportunities and drive meaningful growth." – Lauren Dahl

Dahl joined Landmark as a Project Manager in 2024 and has quickly made an impact by implementing key initiatives, including enhancing broker training and mentorship, optimizing technology and operations, and strengthening recruitment and retention of high-performing, client-focused brokers. Looking ahead, she plans to introduce innovative marketing strategies and forge strategic partnerships to drive the company's continued growth and success.

Don DeLuca, Vice President and General Counsel of R.L.R. Investments, stated, “Lauren’s outstanding combination of experience, leadership, and industry knowledge makes her the perfect choice to guide Landmark into the future. We’re excited for the energy and fresh perspective she brings to the team.”

Dahl will primarily be based at Landmark’s Frank Allen location in Cashiers while regularly rotating between the company’s other four offices to support its team of experienced, top-performing brokers. As a newer member of the community, she welcomes industry partners, local residents, and prospective clients to connect and collaborate. She can be reached at lauren@landmarkrg.com or 828-743-0510, extension 3645.